December 3-16th, 2013 issue of
CANADIAN COIN NEWS
Writen by Randy Heimple
One of the most interesting and potentially dangerous qualities of business on the internet is that it is impossible to be sure that what you see is real. This is very frustrating in the coin world because mistakes can be exceptionally costly. Collectors want security and reliability, and a deal or two if they can be had.
As a result buyers tend to be very dedicated to the shops and stores with whom they have dealt in the past. Loyalty is the new main business focus. Gaining permanent clientele is what allows a business to exist, thrive and plan for the future.
Of course, the downside is that it can be very challenging for sellers to attract new clients, and as we were told many years ago in Economics 101 …” If you’re not growing, you’re shrinking. No one stays still in business.”
Consumers can be the beneficiaries of these attitudes, however, if they are careful and a bit brave. And Internet browsing is easy and fast. You can visit 10 stores in half an hour! But who has the best service, and whom do we trust.
While there is a logical tendency to gravitate to the sites that are the biggest and flashiest, it must be said that good things can and do come from smaller packages.
A good example of this fact is a site I encountered recently by coincidence, and when I checked it out, my first impression was simply “ honest personal service “. Found at www.jfermrarecoin.com , John Ferm offers his wares on an efficient and tidy web site.
We are greeted by a photo of Mr. Ferm himself …John, overlapping some coins and paper money – Canadian & American – wise fellow. Beside this is a header bar with 6 hot buttons … Home, Biography, Testimonials, Coin Vault, Monthly Market Report, and ENN System at the top, and two on the side … the monthly ads: Domestic Coins and Foreign Coins.
Below these link-tags is a rolling horizontal bar which grabs the eye. I am surprised more web designers don’t use this feature because the reader can tell immediately if there is something special to note. In this case John announces that his November ads are ready now , i.e. 2 weeks early, and that he is buying silver RIGHT NOW, and at what price.
The main feature at the top of the Home page is the USA Official GSA Report. I had heard this phrase but honestly could not define it. So, as much a test as a request for more information, I emailed John for clarification. Within a few hours I received a reply.
“GSA is ‘government service administration’. The government sold Carson City silver dollars in 1972, like Canada sold its gold hoard. The total amount of uncirculated dollars was approximately 2.9 million coins. Many dealers want to know what the totals were for each date, especially the the CCs which are worth the most. There were also some non-CCs in the hoard, but these numbers are uncertain.”
That rapid, concise and informative answer told me a lot about John, his web page, and his proficiency as a coin retailer. And, he’s putting information out to help other collectors and dealers. Very professional!
A peek tells us that John’s biography is complete and concise, and we are told that he writes coin articles for several magazines, he has been an ANA member since 1966, and he regularly sets up at 5 large shows. If that isn’t impressive enough, he has run a Coin Shop at 449 Second St. in Minneapolis since 1980, where he often keeps thousands of coins. This is all the information I require to know that John has to be a straight shooter – a reliable guy. The added testimonials are a great personal touch.
The Coin Vault has over a 100 US and Foreign coins on display for sale. Each is accompanied by very clear, enlargeable colour photos ( both sides ) and descriptions. Items today range from $15 for a 1Cent US to this gem : “1862 Proof 63 nicely toned, great civil war date, NO HAIR LINES, GREAT SURFACE, LIGHT GOLDEN SURFACE ON REVERSE. APPEARS TO BE ALL NATURAL AND ORIGINAL. MANY OF THESE COINS HAVE BEEN CLEANED, THIS ONE HAS NOT! IN PROOF 65, THESE COINS ARE WORTH $15, 000, THIS COIN IS ONLY $4,000. PROOF MINTAGE IS ONLY 550. BUSINESS MINTAGE IS THE LOWEST IN ALL CIVIL WAR ERA. MINTAGE WAS ONLY 11,550. ONLY $4,000” Something for every budget!
The Monthly Report link brings up a summationof current numismatic issues that John has noted while on sales tours, and back issue articles are available. And the ENN button is simply a spot to post your name and email address so you can receive automatic messages when something new and interesting comes along. More traits of a superior service company.
Lastly, his 2 Ad buttons lead to PDF lists of some 500 other items (without photos) for sale.
He finishes by telling buyers exactly what to do to buy a coin, and if you have a question you can email or phone him directly. He is there to make shopping easy, comfortable and safe. What more do you need?
Thanks John, for being an excellent business model.
Keep well, and try to donate a coin or two to a youth collector this week.
USA OFFICIAL GSA REPORT
1878 CC 60993
1879 CC 4123
1880 CC 131529
1881 CC 147485
1882 CC 605029
1883 CC 755518
1884 CC 962638
1885 CC 148285
1889 CC 1
1890 CC 3949
1891 CC 5687
1892 CC 1
1893 CC 1
Are you looking for FOREIGN AND U.S. COINS? Simply click on either box on the left side of my home page to see some great stuff!
"See it today, buy it today!"
PHONE: (952) 474-9223
Fax (952) 474-5551
I WILL BUY YOUR 90% SILVER AT 14.5 X FACE. I AM BUYING BRITISH COMMONWEALTH, CANADA, US TYPE COINS, AND NORWAY COINS.
John Ferm is the #1 Numismatic man in the area for the past 47 years. HE KNOWS COINS, AND HE IS SOMEONE YOU CAN TRUST! If you want to sell your coins, or purchase coins, contact John Ferm today. Voted "Best Guy in the Coin Business" each year since 2009, he's the one person you want to know when it comes to coins!
When ordering, please make your checks payable to
Box 2 • Excelsior, MN 55331
• Ph. (952) 474-9223 • Fax (952) 474-5551
WHEN ORDERING COINS FROM MY ADS,
HERE'S ALL YOU HAVE TO DO....
1. Order by LOT number
2. Add $7.00 postage (anywhere in the US)
(PLEASE add more money for heavier orders)
3. Add $9.00 for regular overseas,
or Canadian orders.
4. 7-day return.
Advertiser since 1975 IN NUMISMATIC NEWS AND WORLD COIN NEWS, AND COIN WORLD!
Visit my “Coin Vault” on my website.
"See it today, buy it today!"
Send an email to me with a list of coins that you are looking to purchase!
John plans to use this site to keep you informed of the latest coin news. Whether it is about the market place, or just an unbelievable deal on "rare coins," John is everyones "go-to-guy!" We are really excited about our section called the "Coin Vault." In this section you will find " very rare and expensive coins." We will be adding coins to this vault on a regular basis, so keep checking in. In the section, "Monthly Market Reports" look for John's comments on the overall status of today's coin market. To see my monthly ad in TheWorld Coin News, simply click on the gold coins of the left side of our Home page. You can view either my Foreign Coin Ad or my Domestic Coin Ad in the first column. .
A note from John,
When you send me an email, please let me know "what you might be looking for?" If you have worked with me previously and would like to send a "testimonial," I would love to hear from you. As always, I appreciate all referrals. You can trust me to take good care of your friends, family, and you! If you see a coin that you would love to order on this site, you can call me personally at 952-474-9223 to reserve that coin. If you think you may have something that you would like to sell, please drop me an email with all of the details, and I will get back to you as quickly as I can. Thank you so much for allowing me to work with you!